BCom in Marketing
At our college, the BCom in Marketing program offers students a strong foundation in key marketing concepts, including consumer behavior, brand management, digital marketing, and strategic planning. The curriculum combines academic theory with hands-on learning to nurture analytical thinking, creativity, and effective communication skills vital for success in today’s dynamic business environment. Tailored to meet current industry trends, the program prepares graduates for rewarding careers in marketing, advertising, business development, and market research. With guidance from experienced faculty and exposure to real-world projects, the BCom in Marketing at our college shapes students into industry-ready marketing professionals.
- Last Update : Sep 19, 2025
- English
- students
BCom in Marketing Key Program Highlights
- Comprehensive Marketing Knowledge: Gain expertise in marketing fundamentals, including consumer behaviour, market research, branding, and digital marketing, equipping you for a career in marketing and advertising.
- Digital Marketing and Social Media Skills: Learn cutting-edge digital marketing strategies, including SEO, content marketing, social media campaigns, and email marketing, to succeed in the fast-paced digital marketing landscape.
- Market Research and Analytics: Develop skills in market research, data analysis, and marketing analytics tools, enabling you to make data-driven decisions and improve marketing effectiveness.
- Branding and Advertising Strategies: Understand the principles of brand management, advertising campaigns, and promotional strategies to help businesses build strong brands and increase market visibility.
- Industry Internships and Certifications: Gain practical experience through internships and prepare for certifications like Google Analytics, Google Ads, and HubSpot, enhancing your employability in the marketing industry.
Value Added Courses and Certification
MBA along with 10 Certification Courses by IIM Bangalore and 46 Value Added Courses and Certification from other Corporate Houses and IIBS Finishing School
BCom in Marketing Syllabus - Theory and Practice
-
Semester 1
-
Semester 2
-
Semester 3
-
Semester 4
-
Semester 5
-
Semester 6
- Income Tax II
- Indian Accounting Standard and International Financial Reporting Standards
- Elective Paper(Elective I Group)
- Elective Paper (Elective I Group)
- Elective Paper (Elective II Group)
- Elective Paper (Elective II Group)
- Practicals on Skill Development
- Ability Enhancement Compulsory Course
- SDC/SEC: Community Service
Career Assistance
BCom in Marketing provides students with guidance on job opportunities, resume building, and interview preparation tailored to the marketing field. This support helps graduates transition smoothly into roles such as marketing analyst, brand manager, or digital marketing specialist. Career services also include networking opportunities, industry insights, and personalized career counselling.
Client-1
Client-1
Client-1
Client-1
Client-1
Client-1
Client-1
