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BCom in Marketing Course

BCom in Marketing

A BCom in Marketing provides students with comprehensive knowledge of marketing strategies, consumer behaviour, digital marketing, and brand management. This degree prepares graduates for successful careers in marketing, advertising, and business development across various industries.

  • Last Update : Nov 22, 2024
  • English
  • students
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Fee Structure
5 (5 Review)

BCom in Marketing Key Program Highlights

  1. Comprehensive Marketing Knowledge: Gain expertise in marketing fundamentals, including consumer behaviour, market research, branding, and digital marketing, equipping you for a career in marketing and advertising.
  2. Digital Marketing and Social Media Skills: Learn cutting-edge digital marketing strategies, including SEO, content marketing, social media campaigns, and email marketing, to succeed in the fast-paced digital marketing landscape.
  3. Market Research and Analytics: Develop skills in market research, data analysis, and marketing analytics tools, enabling you to make data-driven decisions and improve marketing effectiveness.
  4. Branding and Advertising Strategies: Understand the principles of brand management, advertising campaigns, and promotional strategies to help businesses build strong brands and increase market visibility.
  5. Industry Internships and Certifications: Gain practical experience through internships and prepare for certifications like Google Analytics, Google Ads, and HubSpot, enhancing your employability in the marketing industry.

Value Added Courses and Certification

MBA along with 10 Certification Courses by IIM Bangalore and 46 Value Added Courses and Certification from other Corporate Houses and IIBS Finishing School

Digital Marketing

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Business Analytics

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Certificate Institute IBM

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BCom in Marketing Syllabus - Theory and Practice

Career Assistance

BCom in Marketing provides students with guidance on job opportunities, resume building, and interview preparation tailored to the marketing field. This support helps graduates transition smoothly into roles such as marketing analyst, brand manager, or digital marketing specialist. Career services also include networking opportunities, industry insights, and personalized career counselling.

 

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BCom in Marketing Course FAQ

BCom in Marketing is an undergraduate degree focused on marketing principles, consumer behavior, advertising, and sales management. It prepares students for careers in marketing, brand management, and business development.

Yes, BCom in Marketing is a good choice for students interested in creative and strategic business roles. It offers diverse career opportunities in advertising, digital marketing, market research, and product management.

Graduates can work as marketing managers, sales executives, brand managers, or digital marketing specialists. They can also pursue higher education like MBA in Marketing or professional certifications in digital marketing and sales.

To be eligible for BCom in Marketing at IIBS, candidates must have completed 10+2 or equivalent from a recognized board with a minimum aggregate of 50% for general category students and 45% for SC/ST candidates. Final-year students awaiting results can also apply. Admission is based on merit, entrance exams, or personal interviews as per IIBS admission criteria.

BCom in Marketing is a three-year undergraduate program divided into six semesters, covering marketing strategy, consumer behavior, and business development topics.
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