BCom in Digital Marketing
The BCom in Digital Marketing program at our college offers a powerful combination of core commerce education and in-demand digital marketing expertise. Students gain a strong foundation in accounting, finance, and business principles, along with specialized skills in SEO, social media marketing, content creation, email marketing, and digital analytics. This industry-relevant curriculum prepares graduates to excel in today’s fast-paced digital economy, equipping them to lead online campaigns, enhance brand presence, and drive business growth across digital platforms. The BCom in Digital Marketing is ideal for students aiming to build successful careers in e-commerce, advertising, branding, and digital strategy.
- Last Update : Mar 09, 2026
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BCom (Digital Marketing) Key Program Highlights
- Comprehensive Digital Marketing Curriculum: Learn the fundamentals of digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing, providing a strong foundation in the key areas of online business promotion.
- Hands-On Training with Industry Tools: Gain practical experience using industry-standard tools such as Google Analytics, Google Ads, SEMrush, and social media management platforms, ensuring you're job-ready for digital marketing roles.
- Focus on Emerging Trends: Stay ahead of the curve with a curriculum that includes the latest trends in digital marketing, such as influencer marketing, artificial intelligence in marketing, and mobile marketing strategies.
- Real-World Projects and Campaigns: Apply your skills in live projects and digital campaigns, helping you build a portfolio of work that demonstrates your capabilities to future employers.
- Career Opportunities in a Growing Field: Prepare for in-demand roles such as Digital Marketing Specialist, SEO Expert, Social Media Manager, and Content Strategist, with the added benefit of internships, certifications, and career guidance.
Value Added Courses and Certification
IIBS offers a PGDM program where students first learn the basic areas of business and management. In the first year, they study subjects that help them understand how different parts of a business work. In the second year, students can choose from five specializations as Majors and can also select Minors based on what they are interested in or what they want to do after graduation. The program also includes additional certifications along with the regular subjects. Students can complete 24 certifications, including 8 mandatory certifications, 4 related to their specialization, 12 from Harvard Business School through student choice, and 10 IIM certifications through MOOCs. There are 95 courses available in total, giving students the option to learn about different areas of business.
BCom (Digital Marketing) Syllabus - Theory and Practice
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Semester 1
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Semester 2
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Semester 3
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Semester 4
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Semester 5
- Income Tax I
- Auditing & Corporate Governance
- Elective Paper (Elective I Group)
- Elective Paper (Elective I Group)
- Elective Paper(Elective II Group)
- Elective Paper(Elective II Group)
- Practicals on Skill Development
- Ability Enhancement Compulsory Course
- SDC/SEC: Community Service
- SDC/SEC: Community Service
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Semester 6
- Income Tax II
- Indian Accounting Standard and International Financial Reporting Standards
- Elective Paper(Elective I Group)
- Elective Paper (Elective I Group)
- Elective Paper (Elective II Group)
- Elective Paper (Elective II Group)
- Practicals on Skill Development
- Ability Enhancement Compulsory Course
- SDC/SEC: Community Service
Career Assistance
BCom in Digital Marketing helps individuals launch successful careers in the fast-evolving digital landscape. Services include personalized job search strategies, skill enhancement, and guidance on building an impressive portfolio. Expert advice on interview preparation and networking ensures long-term growth in digital marketing roles.
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